Emily Maclin's journey as a financial coach is a story of growth, courage, and finding her unique path. After 22 years in corporate finance, Emily shifted gears to help women master their money and create a financial legacy.

Emily’s story is part of our Success Stories series and it’s one that stands out to illustrate that it’s okay to shift careers, no matter how much success you’ve had where you are.

You’ll love hearing about Emily's evolution from relying on fancy spreadsheets to focusing on meaningful conversations that shift perspectives. She's learned that sometimes the most powerful coaching sessions don't even involve opening a spreadsheet.

Emily's definition of success has changed too. It's not about social media followers or hitting specific financial metrics. Instead, she finds joy in those small "aha" moments when clients realize they're better with money than they thought.

Now, Emily's excited about her next chapter—offering fractional CFO services to entrepreneurs as part of her journey as a financial coach. She's embracing the idea of trying new things in business and not being afraid to pivot.

For new coaches, Emily's advice is simple but powerful: keep going, work on your confidence and courage, and stay engaged with people you're learning from. She emphasizes that building your own belief in yourself is more important than perfecting your spreadsheets or programs.

Emily's story shows that financial coaching is about helping people feel better about money and supporting them through their journey. Her experience proves that with persistence and a willingness to adapt, you can create a coaching business that's both fulfilling and uniquely yours.

Listen in for more!

Links & Resources:

• Ultimate Growth Guide
• Join the Facebook group
• Financial Coach Academy®

Key Takeaways:

1. Success in coaching isn't always about financial metrics. Emily finds fulfillment in clients' "aha moments" and seeing them feel better about money.
2. The coaching approach evolved from relying on spreadsheets to focusing on meaningful conversations that shift perspectives.
3. Emily is transitioning her business to offer fractional CFO services to entrepreneurs, showing the importance of adapting and trying new things.
4. Building confidence and courage is more important for new coaches than perfecting spreadsheets or programs.
5. The Financial Coach Academy® has been a valuable resource for Emily, especially as she's revisited the content at different stages of her business growth.

About Emily Maclin

Emily V. Maclin, founder of Think Legacy Financial Coaching, empowers women to master their finances and build a proud financial legacy. With 22 years of Corporate Finance experience at Fortune 100 companies, Emily brings valuable insights to her role as a Personal Finance Coach.

Her unique approach blends faith and finance, focusing on building financial confidence, competence, and consistency. Emily's coaching addresses Mindset, Skills/Knowledge, Behavior, and Stewardship to help clients thrive financially.

As a wife and mother of three, Emily aims to teach clients to become the CFO of their financial lives, managing money wisely and educating future generations.

Holding a Bachelor's in Accounting and an MBA, Emily has run her online coaching firm for six years, serving professional women and solopreneurs nationwide. Originally from Tennessee, she's been based in St. Louis since 2002.