In this episode, I sit down with clinician-researcher Sarah Lord Ferguson to discuss: 

• Current trends in physiotherapy
• Physiotherapy as a business
• Expectations that patients may have of their physiotherapist
• Patients are not a blank slate
• The importance of meeting patients where they are at
• Blending evidence based care with what our clients may be asking for or expecting
• How can patients find the right physiotherapist for their needs

Sarah is a clinician-researcher from Vancouver, Canada who is inspired by the problems that physiotherapists and other healthcare providers face. She has a special interest in patient psychology including patient belief systems and patient expectations of healthcare services, particularly in private practice settings.

After completing her physiotherapy training, Sarah went on to study Business and completed her Master's of Business Administration (MBA) before pursuing her PhD at Simon Fraser University in healthcare marketing. She continues to work clinically in an orthopedics/sports medicine clinic, teaches marketing and business strategy at two local universities, and sits on the Board of the Physiotherapy Association of British Columbia as President-elect. These different, but connected endeavors allow Sarah to bring a unique perspective to the research and advocacy work she does for the physiotherapy profession.

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