Most entrepreneurs know they should do more of what works.

But very few realize they also need to stop doing what doesn’t.

In this episode of BusinessIsGood, I walk through how to identify the things in your business that are wasting your most valuable asset: your time. I share stories—from my own businesses and from our mentorship clients—about how much time, money, and energy are lost doing things that feel “good” but don’t actually produce results.

I explain:

• Why 98% of entrepreneurs aren’t tracking any metrics when they join us
• How to reverse-engineer your revenue goal based on your Net Owner Benefit target
• How your business data can tell you exactly what’s working, and what’s not
• A simple process to prune tactics that aren’t moving the needle
• Why not measuring your impact is the biggest risk you’re taking right now

You’ll leave this episode with a clear framework to focus on what matters—and permission to stop doing the rest.

Because growing your business isn’t just about adding things.

It’s about subtracting the stuff that doesn’t work.

Connect with Chris Cooper:

Website - https://businessisgood.com/