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#85 - When should startups focus on getting press? (Jon Bier, Mike Haney & Casey Means)
Mike Haney, Levels Editorial Director, and Casey Means, Levels Chief Medical Officer, sat down with Jon Bier, Founder and Chief Executive of our PR agency, Jack Taylor PR. Mike, Casey, and Jon dig into the advantages of collaborating with PR agencies, like JTPR, and how press helps bring attention to Levels and the metabolic health crisis.
Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl
Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.
Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health
(11:18) - Work with brands that are solving problems
(14:25) - Not every brand needs PR
(20:00) - PR isn’t a silver bullet early on
(21:13) - Look at the work of a PR company
(26:30) - More transparency is better
(29:07) - Use storytelling to educate
(34:56) - Look for cultural alignment
(41:54) - Be platform agnostic
(49:38) - Think in terms of soundbites
(1:02:05) - Don’t rely on celebrities and athletes
Transcripts & Show Notes
Watch the Video – https://youtu.be/YndcxHKAnO4
View all episodes
By Levels
4.7
231231 ratings
Mike Haney, Levels Editorial Director, and Casey Means, Levels Chief Medical Officer, sat down with Jon Bier, Founder and Chief Executive of our PR agency, Jack Taylor PR. Mike, Casey, and Jon dig into the advantages of collaborating with PR agencies, like JTPR, and how press helps bring attention to Levels and the metabolic health crisis.
Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl
Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.
Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health
(11:18) - Work with brands that are solving problems
(14:25) - Not every brand needs PR
(20:00) - PR isn’t a silver bullet early on
(21:13) - Look at the work of a PR company
(26:30) - More transparency is better
(29:07) - Use storytelling to educate
(34:56) - Look for cultural alignment
(41:54) - Be platform agnostic
(49:38) - Think in terms of soundbites
(1:02:05) - Don’t rely on celebrities and athletes
Transcripts & Show Notes
Watch the Video – https://youtu.be/YndcxHKAnO4
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