For years, many media companies used remnant inventory as reciprocal trade in order to receive in-kind goods and services, such as prizes or meals. But what if there were new start-up companies willing to give you equity in their business in exchange for being able to market to your readers and viewers? That opportunity is now available from a new venture capital firm called Arrandale Ventures.

Founded by two industry veterans, Zach Richner (Richner Communications) and Jeremy Mims (Spoken Layer/OwnLocal), Arrandale Ventures' job is to seek out growing B2C and B2B startups that serve local residents, businesses, and governments, and match them with marketing services across a national footprint of local media. Today, they have hundreds of media companies onboard who are gaining equity in exchange for the advertising services they provide.

In this segment of "E&P Reports," publisher Mike Blinder chats with Richner and Mims about how their new venture capital firm works, and what the benefits and risks are for a media company to participate.

Related LinksArrandale Ventures Website: https://arrandaleventures.com/