Paula Mercer, VP of Coworking for Vast at United Franchise Group, announces the addition of a third brand to the Vast umbrella, Intelligent Office.

Here's what we covered:

1. Vast is now the third largest coworking brand in the world after IWG and Regus and now ahead of Industrious. With this acquisition, Vast Coworking Group now has over 190 locations, 40,000 members, and occupies 2.4 million square feet of space in eight countries worldwide.

2. Vast's strategy of creating a diverse portfolio of brands with different price points and offerings.

3. Paula stressed the importance of serving their franchisees, who in turn can serve their members and clients.

4. The challenges and opportunities of interacting with franchisees and managing changes, with Paula emphasizing the importance of learning from past experiences and developing trust within teams.

Resources Mentioned in this Podcast:

• Paula on LinkedIn

• Vast Coworking website

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