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Summary

In this episode of the What Now Podcast, Spencer and Zach discuss the journey of chiropractic professionals in choosing between opening their own practice or working as associates. They explore the importance of vision, community involvement, and the need for better branding and storytelling in the chiropractic field. The conversation delves into the realities of business ownership, the value of mentorship, and the misconceptions surrounding associateships. They emphasize the need for collaboration, leadership, and nurturing relationships within the profession to foster growth and success.

Chapters

00:00 Introduction and Office Expansion
02:35 Choosing Between Associateship and Owning a Practice
04:58 Personal Experiences in Practice Ownership
07:45 The Importance of Brand Story in Chiropractic
10:36 The Entrepreneurial Myth and Leadership
13:22 The Reality of Being an Associate vs. Business Owner
15:58 Collaboration and Support in Practice
18:54 Finding the Right Associateship
21:10 The Reality of Associateships
28:00 Learning and Growth in Associateships
34:45 Chiropractic Profession and Mentorship
36:39 The Future of Associateships