Imagine waking up to new orders before you’ve even posted on Instagram or checked your Etsy stats. Sounds dreamy, right? That’s exactly what happens when your emails do the work while you sleep.

In this episode, Steph dives into why skipping email marketing is one of the biggest (and most common) mistakes handmade sellers make and how even a list of 100 subscribers can become a steady income stream.

You’ll learn:
💌 The simple maths behind email ROI (and how it adds up fast)
📉 Why relying only on Etsy or Instagram is risky
🌟 The hidden benefits of email marketing no one talks about
💬 Real stories from makers who built small lists and saw huge results

By the end, you’ll see exactly why email isn’t just another task - it’s your secret sales system.

🎁 Don’t forget to grab your course mentioned in this episode: The Maker's List Kickstart Kit & Course
👉 https://www.handmadebosses.com/offers/KM79eUH7/checkout

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🚨 The Listathon is back 🚨

If you’ve made somewhere between zero and twenty sales on Etsy… or you’ve made sales but they feel completely random and you have no idea why they happened…

I need you to listen for a second.

Because I’m about to run something I only do a couple of times a year.

It’s called Listathon.

And it’s a completely free, live challenge starting 16th March where I’m going to walk you through fixing the foundations of your listings properly.

Not “add more products.”

Not “post more on Instagram.”

Not “work harder.”

We fix what’s already sitting in your shop.

The titles.

The photos.

The structure.

The bits that quietly decide whether someone buys… or clicks away.

If you’re tired of refreshing your dashboard and hoping something changes… this is the moment you stop hoping and start fixing.

It’s live.

It’s free.

And it’s for the handmade business owner who knows their products are good… but their shop isn’t pulling its weight yet.

Spots are open now.

Go to handmadebosses.com/listathonweek and get yourself signed up.