Paul Russell has taken the music world by storm with his viral hit "Lil Boo Thang," which created over 55.5k TikToks, over 500 million views on his TikTok, and another 600 million on Instagram Reels. This modern masterpiece pays homage to the disco-funk classic "Best of My Love" and has amassed millions of views across platforms. Russell's ability to craft joyful escapism through music is evident as he invites listeners to celebrate life's moments, both old and new.

No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.

JOIN US AND LEARN THE SECRETS OF HOW WE CONSISTENTLY TAKE ARTISTS FROM 100 STREAMS TO 50K+ MONTHLY LISTENERS IN JUST 90 DAYS:

http://www.nolabelsnecessary.com/

Pre-Save Your Future Releases:

http://www.foreverfanmusic.com/

Topics Covered:

• 02:11 The Beginning of Paul Russell
• 03:59 The Creation of a Unique Sound
• 05:31 Testing Music With Different Audiences
• 09:40 Songwriting to Capture Attention
• 13:14 The Process of Clearing His Hit Song Lil Boo Thang
• 14:25 (UPDATE: He Signed to Arista on 8/17/23)
• 17:40 What Label Benefits Are You Looking For
• 19:25 The Problem With The Pop Genre
• 21:19 Creating Pop Underground Through TikTok
• 23:10 Underground vs Polished Artist
• 25:44 The Purpose of Showcases for Artists
• 29:17 Using Private Events For Rollout
• 31:24 Creating Experiences at my shows
• 37:01 Paul Russell: Stevie Wonder Inspiration
• 39:28 The Problem with Creating Happy Music
• 41:49 Lionel Richie Inspiration
• 43:18 Louis Armstrong Inspiration
• 45:11 Creating a Unique Voice
• 47:27 The Dave Brubek Quartet Inspiration
• 48:59 Transitioning from College to Becoming an Artist
• 56:51 Paul Russell's Milestones