We are welcoming Jennifer Konopaki, Vice President of Sport at WinSport in Calgary, Alberta. Jennifer is a passionate advocate for physical literacy and believes that movement is a birthright—regardless of age, ability, or body type. Her career has been dedicated to creating environments that encourage people to move more, and she shares how the building blocks of basic movement skills create a foundation for lifelong health, confidence, and joy.

Jennifer introduces the concept of physical literacy as the competence, confidence, and motivation to move in a variety of ways across different environments. She explains that when people have fun moving and feel capable, they are far more likely to try new things in all areas of life—and this consistent engagement supports both physical and mental well-being. 

The conversation dives into Jennifer's work at WinSport, a dynamic Olympic training and public movement facility designed to promote sport and activity for everyone. From elite athletes to weekend warriors to beginners just discovering the joy of movement, the facility supports a full spectrum of movers. Jennifer emphasizes the broader impact of sport—not just on physical health, but on leadership, resilience, and community-building.

We discuss how sport shapes us beyond the field. Data shows that most top female leaders have participated in sport at some level. Even though most kids won’t become professional athletes, exposure to play, teamwork, and physical challenge equips them with critical life skills. Jennifer’s mission is to ensure everyone—young and old—has access to safe, inclusive spaces to move, grow, and thrive.

Whether you're rediscovering movement later in life or encouraging the next generation to get active, this episode will inspire you to see physical activity as more than just exercise—it’s a fundamental tool for personal development. Tune in for a fresh perspective on play, sport, and the essential role of physical literacy for healthy aging.

Contact Jennifer Konopaki: [email protected]

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