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Summary

In this episode, Dr. Colton Wood shares his journey into chiropractic care, detailing the growth of True Light Chiropractic in Salina, Texas. He discusses the importance of community engagement, the dynamics of running a husband-wife practice, and the evolution of their brand. The conversation also covers strategies for marketing, patient experience, and how to effectively communicate with parents, especially in prenatal and pediatric care. Dr. Wood emphasizes the significance of education and building relationships with families to foster a supportive environment for health and wellness.

Chapters

00:00 Introduction to True Light Chiropractic
02:57 Colton's Journey to Chiropractic
05:42 Building a Family Practice
08:37 The Dynamics of a Husband-Wife Practice
11:30 Hiring and Team Dynamics
14:17 Evolving Brand and Community Engagement
17:02 Navigating Patient Consultations
19:39 Addressing Parental Concerns
22:43 The Importance of Communication in Care
25:41 Getting Dads on Board
34:12 Overcoming Hurdles in Family Care
36:42 Flexible Payment Options for Care Plans
38:29 Engaging Dads in the Care Process
42:09 Understanding the Disconnect with Dads
44:15 The Importance of Education in Birth and Care
48:31 Dripping Knowledge: Balancing Information and Care
52:46 Learning Resources for New Practitioners