He doesn’t wear the cowboy hat… Or the boots, but don’t let that fool you. Next to Shawn Davis, no one knows more about NFR production than Allen Rheinheimer. In 2000, after working with Allen at the FEI World Cup Jumping Finals which Las Vegas events produced, Shawn Davis recruited him to join the production team at NFR.   Since then, he has been a fixture backstage, working in and around every piece of production. And now he is the boss1.