Editing and post-production by Podcast Boutique

Let’s face it, people don’t come to your podcast to hear an ad. They come to hear your awesome content, but the reality is, most podcasts need sponsors, so ads are part of the deal!

So, how do we effectively use ads in our podcasts without turning listeners off? For starters, we see a lot of mistakes out there, where ads are actually negatively affecting podcast listenership, which we want to touch on today’s episode of Grow The Show!

Our host, Kevin Chemidlin, discusses best practices (and poor practices) when it comes to the amount, length, and placement of ads, along with pros and cons of their position in your podcast.

This episode is filled with valuable information you will want to to hear before you add an ad to your next podcast

Tune in to hear this and more!

Topics discussed in this episode:

• Two main types of advertising that exists
• What is the 4 to 1 ratio
• How many, and how long, should your ads be?
• 3 types of ad placements in podcasts
• Pros and cons of each ad placement type

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