Tapped In Sales and Strategy for Beer Distributors

9: Real Sales Rep Stories: How Grellner Sales Boosts Profits and Cuts Costs


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Episode 9 of the Tapped In Podcast features a conversation with Zach and Logan from Grellner Sales & Service, discussing their business and experiences in the beer industry. The conversation covers topics such as the history of Grellner Sales & Service, market challenges, and the unique experiences of working in the beer industry. The conversation covers topics related to the beer industry, market dynamics, sales strategies, and the impact of VXP on sales reps and retailers. It also touches on the potential impact of Delta 9 (marijuana) on the beer industry. The conversation provides insights into the changing landscape of the industry and the adoption of new technologies and strategies to drive profitability and growth.


Takeaways

  • The history of Grellner Sales and its evolution from a trucking company to a beer distributor.
  • The challenges of cell service and weather in the sales industry.
  • The unique experiences and market challenges faced by sales representatives.
  • The importance of flexibility and adaptability in the sales industry. The impact of market dynamics on the beer industry, including seasonal variations and vacationer influence.
  • The role of VXP (Volume x Profit) in driving sales strategies and profitability for sales reps and retailers.
  • The importance of communication, autonomy, and mastery for sales reps in leveraging new technologies and strategies to drive growth and profitability.
    • The potential impact of Delta 9 (marijuana) on the beer industry and the considerations for wholesalers and retailers.
    • Chapters

      00:00 The History of Grellner Sales

      03:13 Challenges in the Sales Industry

      04:26 Unique Experiences in Sales

      06:34 Flexibility and Adaptability in Sales

      10:38 Market Dynamics and Vacationer Influence

      13:17 The Role of VXP in Driving Sales Strategies and Profitability

      22:50 Empowering Sales Reps for Growth and Profitability

      ...more
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      Tapped In Sales and Strategy for Beer DistributorsBy VXP Tech

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