CRM systems fail not because of the technology, but because sales teams never buy in.

In this episode of The Rural Sales Show, St John Craner talks with John Golden, Chief Marketing Officer at Pipeliner CRM and host of SalesPOP! podcast. John shares how sales leaders can successfully implement CRM systems, avoid common pitfalls, and turn them into true performance drivers.

You’ll learn:

- Why defining your sales process is essential before rolling out CRM

- The common mistakes businesses make during CRM implementation

- How AI can enhance CRM and sales effectiveness

- Why sales leaders should focus on the early pipeline stages

- How to prepare properly for sales calls to improve close rates

- The role of incentivization in driving CRM adoption

- How to align sales strategies with changing buyer behavior

John brings decades of experience in sales enablement, coaching, and marketing leadership — making this episode a must-listen for anyone struggling with CRM adoption or looking to sharpen their sales process.

📌 Resources:

- Learn more about ⁠Pipeliner CRM⁠: https://www.pipelinersales.com/

- John Golden’s podcast: ⁠SalesPOP!: ⁠https://salespop.net/

🎧 Listen now to discover how to make CRM work for your sales team, not against it.

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Grab your copy from Amazon⁠ here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/

(or join our Facebook Group below to get a free online copy).

Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” ⁠Ebook: www.ruralsalessuccess1.com/ebook

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