How To Be A Handmade Boss

#93 - “Your niche is your flag - plant it, own it, and never deviate.”


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Right. Meet Gemma from Wild & Gem – archaeologist-turned-jeweller capturing real bits of the outdoors and turning them into wearable moments. 🌿✨

In this chat we get practical, not precious:
        •        📸 iPhone photos that actually sell – no fancy kit, just light and intention
        •        🎯 Your niche is your flag – plant it, own it, stick to it
        •        💬 Shout your standout on every listing and post
        •        🧭 Use envy like a compass to find what you really want
        •        🐢 The tortoise strategy – small, steady moves that stack
        •        🛍️ From first markets to gallery stock – visibility without the ick
        •        🤝 Why community turns lonely building into confident action

If you’ve been hiding behind your products, second-guessing your prices, or waiting for “perfect” photos, this episode is your nudge. Listen in, take one idea, implement it today, and let it snowball. ☕️🚀

✨ Psst… posting still feels heavy?

Grab Social Media Sidekick (SMS) for plug-and-play captions, weekly prompts, and a simple plan so you can post in 20 minutes and get back to making. Join here: https://www.handmadebosses.com/sms This is the same membership Gem uses to help her with her socials.


🛍️ Find Gemma: Etsy – Wild and Gem | Instagram – @wildandgem


Insta CTA

🪩 If social media feels way harder than it should… this is for you. 🪩

Fix Your Socials Week starts 26th January… it’s a free challenge for handmade business owners who are fed up overthinking content and still not seeing sales.

Give me 10 minutes a day for five days and I’ll help you get clear on what to post, what to stop doing, and how to show up online without it taking over your life.

No fluff.

No pressure.

No trying to keep up with everyone else.

Just practical support that actually makes sense.

Sign up now at www.handmadebosses.com/fixyoursocials.




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How To Be A Handmade BossBy Steph Cole-Lewis

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