I recently asked an agent what they were doing for lead generation. Zillow was one of their sources. Here’s how the conversation went with one prospect.

Agent: “Hello, this is Luke Skywalker (names have been changed to protect the innocent). How can I help you?”

Lead: [weird, heavy breathing] “Hi, this is Darth. I had a question about 123 Tattoine St.”

Agent: “Great, I know that property well! What would you like to know?”

Lead: “Is that wallpaper in the dining room green or gray?”

Agent: [facepalm]

Not all leads are created equal, but this is often par for the course when it comes to online real estate leads. In this article, I’d like to put forth to you that not only are investors (and investor leads) easier to deal with, but they are also considerably more valuable. Plus, I’ll give you some tips to finding more investors to work with.

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