How To Be A Handmade Boss

#94 - BEST OF 2025 - #1 - The Beginner's Guide to the Etsy Algorithm


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Holiday Replay: Best of 2025 ☃️

We’re re-running our most-downloaded episode of the year - the no-fluff beginner’s guide to the Etsy algorithm. No scare tactics. No clickbait. Just how it actually works and what to do next.

In this episode, you’ll learn:
        •        The two-step search process: query matching → ranking (and why “Page 1” isn’t universal anymore)
        •        The 7 signals Etsy uses: relevance, listing quality score, recency, customer & marketplace experience, postage price, translations, shopper habits
        •        Why changes take 60–90 days to settle (so stop tweaking every week)
        •        How reviews + conversion rate nudge you higher
        •        A simple postage strategy (when to roll shipping into your price)
        •        Why exact-phrase keywords beat jumbled ones and quick tools to research them
        •        The manual-renew trick so you actually revisit and improve listings

Perfect if you’re tired of feeling at the mercy of “the algorithm” and want clear actions that move the needle.

Come say hi on Instagram @handmadebosses and hit follow so you don’t miss the next replay drop.

Steph 🎄

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How To Be A Handmade BossBy Steph Cole-Lewis

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