In this episode of the Tapped In Sales Podcast, Bud is joined by Moneyball Ross and Silver Fox George for a wide-ranging, market-level conversation on how consumer behavior, portfolio complexity, and distributor economics are evolving in real time.

Dry January didn’t disappear — it matured. And that shift is colliding with consolidation, NA hype, and a long-overdue on-premise rebound.

This episode connects the dots.

🔍 What We Cover

🍺 Dry January → The Moderation Spectrum

🚫🍻 NA Beer: Growth, Limits, and Reality

🧩 RNDC, Reyes, and the Future of Distribution

📉 Oversupply, Cheap Capital, and Industry Correction

🏪 On-Premise Is Quietly Coming Back

⚙️ What Distributors Should Be Doing Now

🎯 Key Takeaway

The distributor is in the driver’s seat.

Consumer behavior didn’t vanish — it diversified.The winners will be the distributors who embrace moderation, manage complexity, and stay disciplined on economics while everyone else chases noise.

📩 Feedback & Questions

Have thoughts, questions, or strong opinions?Email us at [email protected] — we actually read them.

Chapters

00:00 Introduction and Personal Anecdotes

04:38 Dry January: Trends and Observations

08:41 Social Dynamics and Alcohol Consumption

09:08 The Evolving Spectrum of Moderation

10:51 The Growth of Non-Alcoholic Beverages

12:35 Consumer Preferences: Taste vs. Health

14:47 Distribution Strategies for Non-Alcoholic Brands

15:44 Consolidation in the Beverage Distribution Industry

18:49 The Future of Beer and Spirits Distribution

21:51 Navigating the Changing Landscape of Beverage Supply

25:03 The Impact of Economic Factors on the Beverage Industry

30:40 The Role of Capital Investment in Industry Growth

38:53 The State of the Brewery Industry

41:35 Consumer Behavior and On-Premise Trends

44:54 Future Opportunities in the Beer Market

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About Tapped In Sales:  

Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.

This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.

Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!

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