Passive Income Pilots

#95 - Franchise Investing 101: Insights and Opportunities with Cliff Nonnenmacher


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In this episode of Passive Income Pilots, hosts Tait Duryea and Ryan Gibson explore the world of franchise ownership with franchise expert Cliff Nonnenmacher. Cliff brings decades of experience as a franchise consultant and serial entrepreneur, sharing insights into how pilots and professionals can invest in or operate franchises to build wealth. The discussion covers everything from initial franchise fees to evaluating opportunities, scaling businesses, and emerging non-brick-and-mortar trends. Whether you’re considering a side hustle or a full-time business, Cliff provides actionable advice tailored to high-income professionals seeking financial independence.


Cliff Nonnenmacher is a veteran entrepreneur and franchise consultant with over 20 years of experience in franchise ownership, business scaling, and investment strategies. A former investment banker, Cliff has managed multi-million-dollar ventures and specializes in helping professionals transition into franchise ownership. He provides guidance on selecting, funding, and operating franchises that align with personal goals, making him a trusted resource for aspiring business owners.


Show notes:

(0:00) Intro

(3:30) Meet Cliff Nonenmacher: Franchise expert

(9:25) History of franchising and its business models

(15:05) Breaking down franchise fees and royalties

(21:44) What makes a successful franchisee

(26:38) Cliff’s free consulting services explained

(32:40) Buying a franchise: Existing vs. new

(39:51) Non-brick-and-mortar franchise trends

(50:38) Surprising revenue potential of service-based franchises

(53:50) Outro


Connect with Cliff Nonnenmacher:

  • LinkedIn: https://www.linkedin.com/in/cliffnonnenmacher 
  • Website: http://www.franocity.com 
  • Email: [email protected]
  • Podcast: Pursuit of Profit (featuring franchise founders)- https://franocity.com/pursuit-of-profit-podcast/



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See you on the next one!


*Legal Disclaimer*


The content of this podcast is provided solely for educational and informational purposes. The views and opinions expressed are those of the hosts, Tait Duryea and Ryan Gibson, and do not reflect those of any organization they are associated with, including Turbine Capital or Spartan Investment Group. The opinions of our guests are their own and should not be construed as financial advice. This podcast does not offer tax, legal, or investment advice. Listeners are advised to consult with their own legal or financial counsel and to conduct their own due diligence before making any financial decisions.



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Passive Income PilotsBy Tait Duryea and Ryan Gibson

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