The bizarre behaviour of LinkedIn users!

Welcome to episode 96. Christmas seems a distant memory and I am very much into the swing of things again now.

News

• A lawyers LinkedIn profile is ‘not an advertisement’ states a US Bar Association.
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• LinkedIn’s worst ever chat up lines.
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• The new auto viewing tool called Profile Hopper
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• I was interviewed this week for Motor Trader Radio. You can listen to the recording here
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LinkedIn Publishing. What happens ‘post a post’!

Really interesting and revealing LinkedIn post from LinkedIn top publishing man Daniel Roth about what happens when you press ‘publish’ on your new LinkedIn post.

Key points for me are;

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• LinkedIn now accept that it’s OK to connect with someone you ‘want to interact with’ rather than insisting you must ‘know them well’.
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• A post always appears on the home page feed of ALL of your connections presumably at the time it is posted (timing is therefore very important).
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• An algorithm filters out suspected spam by looking for keywords associated to jobs or events. These posts do not trigger a notification.
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• Notifications are only posted to ‘strong connections’ determined by leveraging the connection strength score from the LinkedIn cloud service. Cloud service maintains connection relationships between members. This must be based on activities (profile views, messages, post/update/group interactions) and similarities (industry, company, groups etc).
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• Quoting your post to  tip@linkedinpulse on Twitter will increase your chances of getting into a channel.
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• There are now 66 Pulse channels including new country / location ones.
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Winbusinessin Podcast

Next Tuesday’s new episode will be covering the 5 essential skills for creating great content;

Writing - People - Video - Audio - Visual

Why not subscribe to the show on iTunes or go to Winbusinessin to listen to the first 2 episodes?

Commentary

Are we lazy or just very reactive with LinkedIn?

Why are LinkedIn users so keen to use canned responses such as ‘great post’ or ‘Congrats on your anniversary’?

I think it looks terrible but that isn’t really my point, I’m more interested in why these messages seem to work so well. Any suggestions please leave a voicemail or email me at [email protected]

Suggested replies (such as I see when using Googles ‘Inbox’ app) are highly effective and useful but LinkedIn’s version seems very crude - yet clearly popular!

Finally I am still keen to gather more ideas for episode 100 (it’s fast approaching). Is there someone you would like me to interview? Perhaps a previous guest or someone who you have heard on another podcast.

Drop me a line at [email protected]

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.