99% Invisible

Retail spaces are designed for impulse shopping. When you go to a store looking for socks and come out with a new shirt, it’s only partly your fault.  Shops are trying to look so beautiful, so welcoming, the items so enticingly displayed and … Continue reading →

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According to legend, Sarah Winchester’s friends advised the grieving widow to seek the services of a Boston spiritual medium named Adam Koombs. The story goes, Koombs put Mrs. Winchester in touch with her deceased husband—but William had bad news. He told … Continue reading →

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During World War II, a massive recruitment effort targeted students from the top art schools across the country. These young designers, artists, and makers were being asked to help execute a wild idea that came out of one the nation’s most conservative organizations: the United … Continue reading →

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The pursuit of lock picking is as old as the lock, which is itself as old as civilization. But in the entire history of the world, there was only one brief moment, lasting about 70 years, where you could put … Continue reading →

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A month is hardly a unit of measurement. It can start on any day of the week and last anywhere from 28 to 31 days. Sometimes a month is four weeks long, sometimes five, sometimes six. You have to buy … Continue reading →

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Eighty years ago, New York City needed another tunnel under the Hudson River. The Holland Tunnel and the George Washington Bridge could no longer handle the mounting traffic between New Jersey and Manhattan. Thus began construction of the Lincoln Tunnel. But this is not a … Continue reading →

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United States paper currency is so ubiquitous that to really look at its graphic design with fresh eyes requires some deliberate and focused attention. Pull a greenback out from your wallet (or look at a picture online) and really take … Continue reading →

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In the mid 1800s, not many (non-native) Americans had ever been west of the Mississippi. When Frederick Law Olmstead visited the west in the 1850s, he remarked that the plains looked like a sea of grasses that moved  “in swells after … Continue reading →

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The United States Military is not known for being touchy-feely. There’s not much hugging or head-patting, and superiors don’t always have the authority to offer a serviceman a raise or promotion. When a member of the Army, Navy, Air Force, Marine Corps, or Coast … Continue reading →

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Reports of palm theft have appeared in LA, San Diego, and Texas; palm rustling also gets a mention in Susan Orlean’s The Orchid Thief. To understand why someone would want to steal a palm tree, we need to understand their value—which has a lot to do … Continue reading →

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