99% Invisible

The westernmost part of Manhattan, between 34th and 39th street, is pretty industrial. There’s a bus depot, a ferry terminal, and a steady stream of cars. But in the late 19th early 20th centuries, this was cow country. Cows used … Continue reading →

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In 1990, the federal government invited a group of geologists, linguists, astrophysicists, architects, artists, and writers to the New Mexico desert, to visit the Waste Isolation Pilot Plant. They were there on a mission. The Waste Isolation Pilot Plant (WIPP) … Continue reading →

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About ten miles north of Concord, New Hampshire, off of interstate 93 there’s a little island with a great, big monument on it. The monument depicts a woman, who is holding a hatchet in her right hand and bunch of … Continue reading →

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If you’ve wandered around Machu Picchu, or Stonehenge, or the Colosseum, or even snuck into that abandoned house on the edge of town, you know the power in a piece of decrepit architecture. And even if you don’t want to … Continue reading →

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Uniforms matter. When it comes to sports, they might be the only thing to which we’re actually loyal. Sports uniforms are packaging. But unlike any other packaging, if the product inside changes or degrades, we remain loyal. Players come and … Continue reading →

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When the (0:43) 601 Lexington / Citicorp Tower was completed in 1977, the 59-story skyscraper had a potentially fatal flaw that could have caused it to collapse in a severe storm. Once engineers realized the danger, they launched a secret emergency repair operation, welding through the night while evacuation plans and weather monitoring were quietly put in place.

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The name is important. It’s the first thing of any product you use or buy or see. The tip of the spear. You are bombarded by thousands of names every day. In this daily barrage, only the names that are … Continue reading →

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When George Laurer goes to the grocery store, he doesn’t tell the check-out people that he invented the barcode, but his wife used to point it out. “My husband here’s the one who invented that barcode,” she’d occasionally say. And … Continue reading →

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When it’s three o’clock in the morning and everything is going wrong in your life, there’s a certain kind of ad you might see on basic cable. Lawyers–usually guys–promise to battle the heartless, tight-wad insurance companies on your behalf. There’s … Continue reading →

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Quatrefoil is the name of the four-lobed cloverleaf shape. It’s everywhere: adorning Gothic cathedrals, more modern churches, Rhode Island mansions, mission-style roofs in California, and decorating victorian homes from coast to coast. It’s embroidered on bedding, plastered on wallpaper, and … Continue reading →

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