"Linda Holliday is an entrepreneur who has spent a career at the intersection of media, marketing and tech, building leading-edge strategies, technologies and companies that empower the most demanding marketers and publishers to learn, teach, target, sell, and story-tell across an ever-expanding array of opportunities and challenges.

She is the founder and chief executive of Citia, a first and only 3rd party system that creates swipe-able card-based media flows that integrate into the native feeds and flows of mobile media."