In our new normal of college athletics, institutions are working 24/7 to be sure they are relevant and staying ahead of the competition. It’s words like investment, commitment, long-term sustainability – they used to be tied to companies – now it’s athletic departments and teams. There is a boom happening in Lubbock, TX – Texas Tech is standing tall amongst the big dogs now. National college basketball analyst and host Missy Heidrick is joined by Ryan Hyatt, a Big 12 media veteran and founder of TheRaiderland.com to to talk about where Tech has been and where it is today. (Photo credit: Michael C. Johnson, Michael C. Johnson-USA TODAY Sports)

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