October 23, 2023

A BRAND REAWAKENED WITH WITH RAPHAEL GRANITO OF FORMEX

1 hour 4 minutes

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Raphael Granito, the CEO of Formex. To start the show Ariel and Raphael talk about his background in the watch industry growing up while his father ran Dexel, a company manufacturing watch components. Ariel dives into Raphael’s decision to start working with his father's company at 19, when the more usual Swiss custom would be for a young family member to go off and work elsewhere before joining a family business. Raphael talks about the future of Formex with its current growth rate, and his professional transition from product development at his father's company to jumping into his CEO role at Formex. Ariel asks Raphael about his initial thoughts regarding Formex, and what about the company made him want to be a part of the brand's reawakening. Ariel inquires about the right way for companies to have competitive pricing to sell directly to consumers while also having a healthy relationship with retailers. Raphael talks about the DNA of Formex that he wanted to carry over after he joined, and how focusing on simplicity as a way of streamlining things has been a good strategy for the brand.

To stay connected with Raphael and Formex:

- Instagram @Formexwatch-https://www.instagram.com/formexwatch

- Website - https://formexwatch.com/

- Newsletter - https://formexwatch.com/newsletter

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