a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

What makes a remarkable brand, well…remarkable? What are their characteristics? What decisions their leaders make? What goals they pursue? Do they share similar attributes? More importantly, what can we learn from them and apply to our own experience?

This is the last episode of 2018, I wanted to pick the one episode from all year that is a definite "do not miss". If you only have time to listen to one episode this is it. If you've already listened to it it's totally worth while to do it again.

Like it or not we all have to "sell" our products or services or cause. In this episode, Hamish walks us through the best way to approach selling, the proven seven step process to convert and the psychology behind successfully selling.

Brian knows a thing or two about building remarkable brands. He is not limited to traditional and digital creative marketing campaigns but rather the entire process of building a brand from within, creating strong cultures that live and embrace the brand.

If you know Terry, you're not reading this, you've hit play already. If you don't know Terry, boy are you in for a treat. He is an esteemed adman, author and the host of the hugely popular and award winning radio show and podcast "Under the Influence".

A Branded World is celebrating its first anniversary. I can't let this date go without thanking everyone who has contributed with their time and insights. This podcast is possible because of them and listeners like you. Thank you!

Follow a few organizations who are going through Fast Pitch, a program provided by Social Venture Partners, to help craft a strong pitch. We go behind the scenes and look at what it takes to develop a simple, clear and impactful pitch.

Staying true to your brand values and purpose can feel like climbing a building from the outside during a hurricane. It's not easy. And for those of you who are trying to do it, you know exactly what I mean and this episode is for you.

This is part two of my interview with Christina Zeidler. What makes the Gladstone a remarkable brand is the fact that Christina has identified a set of values that guides every decision turning those values into actions and experiences.

Christina Zeidler rejuvenated a historic Toronto landmark, the Gladstone hotel and build a brand that has deep connections with the community, visitors and staff. Christina managed to build a brand that is much more than the services it offers.