a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

A brand is the result of the actions and behaviours of everyone who forms part of that brand. The big question, and one of the biggest challenges every brand faces is just how to instil the right behaviours, the right set of values to live by.

In today's episode we tackle the questions of; What is the role of businesses in shaping our future? What is the value of brand and how can brand help business stay focused while being able to adapt and continue to be relevant and meaningful.

We know we have a good product but how do we convince our audience to buy from us or donate to our cause? In this episode, I go into detail about what are the main factors that influence the buying process and how you can use them to achieve our goals.

Opening a business is not easy. Now imagine trying to do so with no previous experience, the driving purpose of creating positive social impact AND trying to revolutionize a whole industry... that's just plain crazy, right? Hear how Sophie Slater from Birdsong managed to do it.

This episode tells the story of a brand that although at a time dominated the market, was at risk of becoming extinct. Because it didn't take the time to build a brand. This episode will make you re-examine how you talk about your organization.

Consumers and talent, are increasingly more demanding and want to engage with purpose-driven brands. Rafael Achondo, founder of Matteria, a talent attraction firm, shares the benefits of purpose-driven brands, besides attracting and retaining talent.

It's not easy to stay in business for 100 years, particularly when your product falls out of fashion. Hear from Brian Hanson, Master Hatter, at Smithbilt Hats how they stayed relevant without sacrificing quality and staying true to their values.

It's hard enough to build a brand for a product or organization, now imagine building a brand for a whole nation! Daniel Valverde, Director of Costa Rica's Nation Brand shares with us how he developed an internally beloved brand that delivers results.

Although every person in an organization plays a role in strengthening the brand, leaders have an enormous impact and influence. In today's episode Ian Chisholm, shares insights on the crucial role leader's play in setting the right environment.

Colour is the first thing your audience sees. That first glance is critical in what decision they will make next. Renowned colour expert Angela Wright shares with us tips and insights on how to best use colour to build your brand and increase your bottom line.