a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

Lukes Drug Mart has been in business since 1951 but five years ago when Gareth Lukes took ownership, it became a successful business, a community building space and a brand with loyal followers. Find out how Gareth is building this remarkable brand.

How do you turn one of the worst places in town into one of the most desirable ones? Susan Veres did just that and in this episode, she shares with us just how she achieved it in less than ten years.

Packaging must be a reflection of your brand and it can elevate or underwhelm your it. In this episode, you'll listen from Evelio Mattos, one of the world's top package designers on how important it is to get it right.

Building a successful business is tough in any industry but it may even more so in the airline industry. Listen to my conversation with Richard Bartrem, VP of Mktg and Comm. at Westjet on how they built an iconic brand from the inside out.

Andrew Obrecht, owner of YYC cycle and YEG cycle, tells the story of how he is creating a passionate tribe and a remarkable brand not based on what they do, spin classes, but on why they do it.

Crisis can hit any moment, a natural or man-made "disaster", lash back in social media or cyber attack. Scott Crockatt, the Director of Marketing and Communications at the Calgary Chamber of Commerce, tells us how to prepare and face a crisis.

"If it ain't broken don't fix it" may be one of the most dangerous sayings when it comes to branding. Most wait to rebrand when things are not going well. David Lui, VP of Marketing for Mark's tells us why he decided to rebrand and why you should too.

In this episode, I interview Joseph Potts and Ed Mrozek directors at the Bow Valley SPCA. Neither has a background in marketing or branding but after implementing some fundamental concepts are seeing amazing results. Find out how they did it.

This is part two of my conversation with Ray DePaul, Director of the Institute for Innovation and Entrepreneurship at Mount Royal University. In this second part of my conversation with Ray we discuss how purpose is the new form of disruption.

This is part one of my two-part conversation with Ray DePaul. Ray was also the director of product planning for RIM, the company that brought us the Blackberry. A successful entrepreneur himself, Ray now teaches and help guide entrepreneurs.