a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

Branding is how you shape your identity and attract customers. In this episode, Dr. Hancock, an international expert in brand storytelling, provides great examples of how brands effectively shape an identity to tell stories that attract and retain customers.

Most leaders are pulled in a million directions so you have to be diligent of where to spend your time and resources. In this episode, I explain why it's important to have a defined brand and give you three key steps to define and bring your brand to life.

Brands face ever-increasing demands for transparency, authenticity and affinity. In this episode, Chris Baeza, answers the questions of What it takes to be successful, why brands need to sweat the small stuff and why authenticity is key to success.

Whether the harassment accusation was done internally, or you find out because it's all over social media, how should you handle this situation? What are you legally obligated to do and what should you do to mitigate the brand and reputational damage?

Workplace harassment is one of those areas we tend to not be well prepared for it and have preventive measures to help avoid it. In this episode hear from Pr, HR, Brand and Legal experts how to prevent workplace harassment.

Whether you're thinking of expanding to a different region, reaching a new audience in the same marketplace, or launching your brand for the first time learn from a giant like GE what not to do and how to ensure a positive introduction to a marketplace.

Stories are how we make sense of the world and how we make decisions. We look for stories that tell us which product is the closest to who we are and who we want to be. So what is your story?

Zappos is known for their remarkable brand and customer service. They are relentless in pursuing their values and purpose. In this episode, Tyler Williams, Zappos Fungineer, shares some of the strategies to build and continue to strengthen their brand.

Is an 18,000 employee company, spread over 5 continents and 72 countries with a revenue of over US$3 Billion able to live by a higher purpose, be sustainable and deliver positive social impact? Find out how Natura is doing it.

Die-hard fans are the stuff most brands dream of. In today's episode, we talk to Ryan Popowich, Director of Marketing and Promotions for the Calgary Flames, Hitmen, Stampeders and Roughnecks on what it takes to meet the expectations of loyal fans.