a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

Injecting your brand in your spaces enhances the connection with your brand values reinforces your culture, nourishes staff and customer engagement and creates the right brand experiences.

Every brand should have a good handle on who their ideal customer is, not just based on age or gender but rather on their needs and desires. In this episode we explore some ways to uncover the information you need to truly understand your audience and be able to provide them with the right product or service and craft the right messages and strategies to reach and convert them.

In this episode I'm talking to Barry Enderwick, who helped shape the Netflix brand in its early days. We discuss how Netflix has been able to continuously change and adapt, staying on top of its game and how you can do so as well.

Most brands dedicate resources to carefully select the right images and although sound can make an image much more powerful very few brands spend time selecting the right sounds.

Douglas Atkin, former Head of Community at Airbnb walks us through how to identify your purpose, how to evaluate it to ensure it's a good one and how to bring that purpose to life which is the hardest part of all and essential to have a cult like brand.

Swell Bottle was not the first to come up with a multi-use water bottle but how did they get the attention of people like Oprah, publications like Vogue and retailers like Starbucks? What is the magic behind Swell? What is the "secret sauce"?

Lush Cosmetics is not afraid to stand for what they believe in and what they are against. In this episode Brandi Halls, Brand Director North America, shares with us how Lush lives by their values, how they have grown a cult like following.

Social enterprise may likely be the new business model. In this episode I'm talking to Dave Cree, co-founder of Common Good Linens. Get a behind the scenes on a successful social enterprise that is helping those facing homelessness and poverty.

With 1 billion users spending an average of 53 minutes a day on the app, 50% actively following brands and 72% purchasing from them, Instagram is a platform you should be at. But how can you use Instagram for your organization in an effective way?