Have you heard people say, "Your brand is not your logo"? They are right, but if your brand is not your logo, what is it exactly? In this episode, I'll walk you through the five main elements of a brand. These are the foundational pieces to build a brand.

In this episode, Carol Shmygol, Head of Marketing and Brand for AT Financial, describes ATB’s journey in defining and implementing their brand. Not an easy task particularly when you have over 5,000 staff and 300 locations across the province.

In this episode, we talk to Mathew Stone, Co-founder of Stone-Olafson. Mathew walks us through the importance of research to establish solid brand strategies and how anyone, regardless of budget, can get and use good research information.

In this episode, you’ll learn how Adam Legge, president and CEO of the Calgary Chamber of Commerce, did the most difficult thing any brand can do, transform its brand from a negative to a positive brand image. This is particularly difficult to achieve for well-established brands such as the Calgary Chamber of Commerce which, at the time of the rebrand was celebrating its 118th anniversary.