a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

In this episode, you'll hear from Josh Haynam the co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Home Depot, and Forbes. Josh shares with us examples of how organizations attract and connect with audiences through the use of quizzes.

In this episode, you'll hear the very humble beginnings of what is now a successful growing brand. Dustin Paisley, one of the founders of Local Laundry, tells the story of how with passion, drive and, a clear purpose, you can build a beloved brand.

With diminishing brand loyalty, collaborations can be a great way to engage your audience in a much more meaningful way. In this episode, I walk you through the types and benefits they can bring your organization and how to ensure they are successful.

An interview with Mike Morrison, the writer of the popular Mike's Bloggity Blog, a social media influencer and creator of Social West, a digital marketing conference. Mike shares many tips on how to best use social media to strengthen your brand.

In this episode, I interview the one and only Jim Button. Besides being an incredible marketer, brand strategist, and entrepreneur, Jim is a connector and a community builder. He builds purpose-driven brands and proves collaboration brings success.

In this episode, I walk you through the steps you need to take to find your "why" statement or your brand purpose. Every organization needs an internal motto that moves staff and inspire audiences. I share with you an exercise to find your "why".

In this episode, Dave Kelly an accomplished actor, MC, a gifted storyteller and an excellent interviewer with over 23,000 interviews shares his tips on how to tell your story in a way that is interesting and engaging to your audience.

In this episode, I talk about why it's so important to answer the question "What business are you really in?". It's a simple question that almost seems absurd to ask. After all, it's obvious what business you're in, right? Tune in to find out.

Jeff Dyer, past Executive Director of Accessible Housing and current Chief Executive Officer of the Boys and Girls Club of Calgary, talks about his experience through the rebrand of Accessible Housing and the results the rebrand process provided.

In this episode, James Boettcher, owner and Chief Idea Officer of FIASCO Gelato tells the story of how at age 25 and with $1,800 to his name, he purchased a very small FIASCO Gelato scoop shop. Ten years later, FIASCO Gelato is a Profit 500 company, one of Canada's fastest growing manufacturer and a beloved brand with loyal customers. Did I mention the two fires they had to deal with and rebuild from? This is both an inspirational and informative episode.