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In this real and unfiltered conversation, Tony Mormino sits down with Ben Reed (guest host for HVAC Know It All) at AHR Expo 2025 to dive deep into one of the most misunderstood roles in our industry: sales—specifically, sales in commercial HVAC.
Tony shares his personal story of growing up around HVAC, becoming a sales engineer, and how he learned the power of leading with education, empathy, and authenticity instead of slick pitches. Whether you’re a technician curious about the next step in your career, an engineer considering the jump to sales, or just someone navigating the commercial side of the trade—this video is packed with insights.
By Tony Mormino, HVAC Marketing Director, Engineer, and Your Humble Host5
1515 ratings
In this real and unfiltered conversation, Tony Mormino sits down with Ben Reed (guest host for HVAC Know It All) at AHR Expo 2025 to dive deep into one of the most misunderstood roles in our industry: sales—specifically, sales in commercial HVAC.
Tony shares his personal story of growing up around HVAC, becoming a sales engineer, and how he learned the power of leading with education, empathy, and authenticity instead of slick pitches. Whether you’re a technician curious about the next step in your career, an engineer considering the jump to sales, or just someone navigating the commercial side of the trade—this video is packed with insights.

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