At the beginning of each year, we formulate a series of trends, spanning categories like demographic, economic, generational, and technological, that we think will shape the year ahead.

As we have reached the middle of 2024, we thought it would be worth taking a look back to check in on some of these trends, and how these have played out.

In today's episode, our host, Ashley Fell, sits down with McCrindle’s Director of Strategy, Grant Dusting, to discuss these insights.