Our guest this week has a laundry list of jobs and accomplishments. From graphic artist, Creative Director, and VP of Creativity, he has worked his way up the corporate ladder at some incredible companies, including Paul Frank, The Walt Disney Company, BRG Sports, and Igloo. He was Co-founder of C-Preme Limited, which flipped the helmet industry upside down with a brand called Raskullz! But as if that wasn’t already enough? He went into business again and disrupted the cooler industry with Yewww which was acquired by Igloo! He is still at the helm for the last 8 years as VP of Creative Services at Igloo / Dometic and yet somehow, he still finds time to teach a class at OCC. We welcome to the show Mr. Ben “PROFESSOR” Soto to the show!

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