December 15, 2022

A Conversation with Casey Graham

46 minutes

Casey Graham is the CEO of Gravy and the Co-Founder of Command AF. There are real nontraditional benefits to building a strong LinkedIn culture in your organization. Casey shares how personal brands give sellers headstarts for success, and that helping these individuals do so circles back with mutual benefits down the road.

Casey digs into how he created Gravy's LinkedIn culture by fostering freedom of expression and using metrics that demonstrate the impact of a LinkedIn personal brand. One of Casey’s greatest lessons for others is that creating a personal brand is something that you get to keep forever regardless of educational attainment.

HIGHLIGHT QUOTES

Breaking down the posts that work and don’t work guides sellers - Casey: "We broke it down to where there's 13 different types of post that I post and we branded them different things to say, hey, this post is the Twitter post. This post is what we call the vulnerable proverb. This post is called this, and so we would break it down and create a system that would say this is this type of post and this is the structure of the post and this is the question that you ask of this kind of post or this is why you do it."

Create a culture in your organization that people don’t want to leave - Casey: "People say, well, you're helping all these people, and what happens if they all get recruited away? And I go, well then that means we didn't create a good enough culture for them to stay. So my job is to create a culture where they want to stay even though they're getting recruited away and if they do, then it's a good opportunity for them. There's a win-win for everybody."

A rich LinkedIn network beats a flashy resume - Casey: "It's not about where you went to school or any of that. The number one way to get any opportunity in your life is who you know. So the best who platform currently is LinkedIn. And so that's why, while the window is open, which I think is a very short window on LinkedIn, we're going to help as many people as possible build this personal brands."

Find out more about Casey in the link below: