Our guest this week grew up like so many of us groms do, Surfing, Skateboarding, and Snowboarding.  But for him, snowboarding took the lead, opening doors to sponsorships and, more importantly, a firsthand look at product testing and R&D. That early spark turned into a lifelong path and what has now become an incredible 25-year run in design and product development.

He’s helped shape product and creative direction for some of the biggest names in outdoor and lifestyle. He spent 13 years at Volcom designing across men’s, boys’, and outerwear, eventually rising to Global Design Director. From there, he went on to serve as VP of Design and Merchandising at O’Neill, then Design Director and Head Designer at Roark for six years. Along the way, he and his wife also launched their own design and consulting firm, The Designers Geary.

About three years ago, he took everything he’d learned, from technical performance to timeless function and built something of his own: SPC/LST, PERSON-built gear for life on the road made with technical materials and functional essentials designed to last a lifetime.

We’re fired up to sit down and hear about his journey, his creativity, and everything he’s learned along the way. Please welcome Mr. Danny " D4" Geary.