Our guest this week is another true industry powerhouse with over 30 years of experience.  He got schooled in business of retail at one of the most Iconic and Core Shops around “Surfside Sports” under the leadership and guidance from Professor “Duke Edukas”.   He went on to spending nearly half his career at Quiksilver, as he climbed the ranks from wetsuit sales rep, to in-house sales and managing the customer service department, to Director of Sales for wetsuits and accessories, and ultimately to VP of Sales. After leaving Quiksilver in 2013, he joined rival brand Billabong as VP of Sales, where he spent the next nine years continuing to strengthen wholesale/retail relationships.  In an ironic twist, Quiksilver and Billabong eventually came together under the Boardriders umbrella, giving him a unique and highly effective perspective, having helped lead both brands.  During that time, he further expanded his role, adding VP of Latin America and ECommerce to his already impressive portfolio. We’re stoked to hear about his journey from warehouse grom to VP for 2 of the biggest surf brands and his current role as General Manager at Salty Crew.  Please welcome to the show, Mr. Jason “SHELTY” Shelton.