When the mandated industry shut down in Michigan happened, one Millennial sought new ways to engage his current customers and share the benefits of automation while working from home. He turned to LinkedIn. Seven months later, his content has reached over 1.5 million views, and he's amassed more than 10,000 followers. On this episode of the podcast, I invited Jacob Hall, the Manufacturing Millennial, to discuss everything from embracing technology and creating video content to engaging young professionals in the workforce and building a personal brand on LinkedIn. Jake and I talked about: The value of video on LinkedIn for personal branding Why face-and-voice communication is your differentiator How to get past vanity metrics when evaluating your content's performance Sponsored by Cadenas Partsolutions To ensure that you never miss an episode of The Manufacturing Show, subscribe on Apple Podcasts, or Spotify, or here.