Our guests this week are a couple of core surfers who just happen to be a pair of certified Surf nerds as well.

Ever find yourself waking up, grabbing your phone to check the Surf report, and somehow ending up forty-five minutes deep in a social media doomscroll before your feet even hit the floor? Well, these guys built an awesome way out of that digital trap.

Born out of a garage and fueled by a simple frustration, SwellFrame is an always on, distraction free physical Surf forecast display. Using a sleek e-ink screen, it delivers real time wave, tide, and wind data directly into your daily routine, without the notification spam, endless algorithms, screen fatigue, or rabbit holes that come with your phone.

What started as a personal solution has evolved into a beautifully minimalist piece of hardware that updates automatically over Wi-Fi and can run for more than six months on a single charge. It's one of those products that makes you wonder, "Why didn't someone think of this sooner?"

Today we're diving into the journey of turning an idea into a product, the challenges of building hardware from scratch, and why sometimes the best technology is the kind that helps you use less technology.

We're pumped to welcome to the show the founders of SwellFrame, Mr. Tommy "TICKLES" Ihnken and Mr. Florian “FLO” Meyer.