Our guest this week is a true media powerhouse, with over two decades shaping surf culture through his work at Surfer and Surfing Magazine. From advertising sales to serving as General Manager, he spearheaded some of the industry’s most iconic initiatives and events, including Camp Shred, Surfer The Bar, Surfing The Shop, and the legendary Surfer Poll Awards on the North Shore.

He also worked on Surfer Girl Magazine, a groundbreaking publication dedicated to celebrating and empowering female surfers.

In 2019, he made the jump into real estate, where his dedication, work ethic, and deep community ties have fueled a thriving career while freelancing for marketing/social media strategies with multiple brands!  Which led to a full-time gig at Salt Life. 

We are stoked to sit down and hear his story  please welcome to the show, Mr. Tony Perez.