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Real and RE/MAX officially came together this week, marking a major moment in the real estate industry—and for this Family Business Podcast team, the timing couldn't be more memorable. Recorded on August 25, 2026, the episode explores the merger, what it means for agents and broker owners, and why the combination of Real's technology and growth with RE/MAX's iconic brand could create something much bigger than either company alone.

The hosts share their firsthand takeaways from Real's town hall with Tamir Poleg, new Real president Jenna Rosenblatt, and incoming COO Amy Somerville, including the strong cultural similarities between the two organizations and the emphasis on collaboration rather than competition.

They also break down the timeline leading to the closing, the new Real RE/MAX Group, the company's expanded network of more than 180,000 agents across 120 countries, and what agents can expect moving forward.

In this episode:

• Why Tamir Poleg described the merger as feeling like “magic”
• How Real and RE/MAX went from competitors to partners
• The five-year story behind the deal and why it came as a surprise to many agents
• What Real brings to the table—and what RE/MAX brings to Real
• What the $880 million transaction means for the new company
• How the merger expands collaboration, referrals, relocation, education, and networking opportunities
• What the merger means for Real agents and RE/MAX agents right now
• Branding, RE/MAX offices, and the importance of building local relationships
• Why leadership is emphasizing collaboration instead of agent poaching
• Amy Somerville's RE/MAX background and her new leadership role
• The questions that still need to be answered as the integration moves forward
• Why the hosts believe the best part of the merger may be what's still to come

Most importantly, the hosts discuss the human side of a merger this significant: uncertainty, trust, culture, leadership, and the opportunity to build something better together.

As they put it, this is no longer “us versus them.” It's about figuring out how Real and RE/MAX can learn from each other, build relationships, and move forward together.

And with a brand-new podcast studio, a new Real RE/MAX Group, and plenty of questions still to explore, this is only the beginning.

BOEYE Realtor Group

Buy Sell Build QC - Real Broker, LLC

Licensed to sell real estate in Iowa and Illinois

Website: https://www.bradboeye.com/

Email: [email protected]

Andrea and Brad: [email protected]

PT: [email protected]

Instagram:

Andrea and Brad: https://www.instagram.com/theboeyes/

PT: www.instagram.com/ptboeye/

Facebook:

Andrea and Brad: https://www.facebook.com/boeyebuysellbuild

PT: www.facebook.com/ptboeye

YouTube:

https://m.youtube.com/@quadcitiesrealestate

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The Real + RE/MAX merger just took another major step forward—and 99% of Real shareholders voted in favor of the deal. In this episode, we break down what happened in the shareholder votes, what still needs to happen before the merger officially closes, and what agents and clients can expect in the meantime.

We dig into why the two companies are coming together, including the combination of Real’s cloud-based, technology-driven brokerage model with RE/MAX’s established franchise network and brand. Together, the companies are expected to create a $2.3 billion real estate organization with approximately 180,000 agents across 120 countries.

But what does all of this actually mean for the people on the ground?

We answer some of the biggest questions agents are asking:

• Will Real and RE/MAX keep their separate brands?
• Will current deals or contracts be affected?
• Will commission or fee structures change?
• Can Real agents use RE/MAX offices or branding?
• What happens to Real’s technology, including Leo and ReZEN?
• What happens to Real stock and the company ticker?
• How will referrals work between the two networks?
• What can agents expect when the merger officially closes?
• Who will lead the new Real + RE/MAX organization?

We also zoom out to look at the bigger picture: why consolidation is happening throughout the real estate industry, how technology is changing the way brokerages scale, and what happens when a rapidly growing, technology-focused company combines with a long-established franchise brand.

Most importantly, we talk about what this could mean for agents and clients—and why the philosophy of Work Hard. Be Kind. is expected to remain at the heart of Real's culture.

The merger is not officially closed yet, so there is still more to come. But with the shareholder votes complete, the next chapter is getting closer.

Follow along for Part Two after the closing, when we'll break down what actually changes once Real + RE/MAX officially becomes one company.

BOEYE Realtor Group

Buy Sell Build QC - Real Broker, LLC

Licensed to sell real estate in Iowa and Illinois

Website: https://www.bradboeye.com/

Email: [email protected]

Andrea and Brad: [email protected]

PT: [email protected]

Instagram:

Andrea and Brad: https://www.instagram.com/theboeyes/

PT: www.instagram.com/ptboeye/

Facebook:

Andrea and Brad: https://www.facebook.com/boeyebuysellbuild

PT: www.facebook.com/ptboeye

YouTube:

https://m.youtube.com/@quadcitiesrealestate

Send us Fan Mail

In this episode, we explore the art of effective follow-up in real estate, emphasizing relationship-building, providing value, and long-term nurturing strategies to succeed in a competitive market.

Key  topics

The importance of strategic follow-up over multiple contacts
Reframing follow-up as relationship nurturing rather than annoyance
The impact of scarcity mindset on follow-up persistence
Using value-driven communication to stay relevant
Building genuine relationships through personal touch and shared interests
The role of CRM in maintaining long-term client relationships
Long-term follow-up stories that resulted in high-value deals
Changing industry mindset from short-term transactions to relationship longevity


Takeaways

Follow-up should be strategic and relationship-focused, not just repetitive contact.
Providing value and staying relevant builds trust and long-term loyalty.
Persistence in follow-up can lead to deals years in the making.
Long-term relationships are built on genuine interest and personal connection.
Consistent, value-driven communication is more effective than frequent, generic check-ins.
"Follow-up is about giving, not asking"

 Keywords

real estate, follow-up, relationship building, lead nurturing, CRM, sales strategy, client retention

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Welcome back to Part 2 of our coverage of the Forward Event in Las Vegas! In today's episode we really dive into the emotional and powerful lessons shared at the conference that truly moved us and inspired us more than ever to go out and be a force for good in the world. 

Main Topics:

• Inspirational stories: Ed Mylett's family legacy, overcoming ego, and acts of service
• The significance of authentic communication and storytelling in business
• How to identify and nurture your tribe for meaningful connections
• Embracing change and shedding past limitations like the eagle shedding feathers

BOEYE Realtor Group

Buy Sell Build QC - Real Broker, LLC

Licensed to sell real estate in Iowa and Illinois

Website: https://www.bradboeye.com/

Email: [email protected]

Andrea and Brad: [email protected]

PT: [email protected]

Instagram:

Andrea and Brad: https://www.instagram.com/theboeyes/

PT: www.instagram.com/ptboeye/

Facebook:

Andrea and Brad: https://www.facebook.com/boeyebuysellbuild

PT: www.facebook.com/ptboeye

YouTube:

https://m.youtube.com/@quadcitiesrealestate

Send us Fan Mail

Next-Level Growth: Insights from the Forward Event Conference.

In this episode, PT interviews Brad and Andrea about their transformative experience at the innovative Forward Event in Las Vegas, highlighting powerful speakers, actionable lessons, and mindset shifts that can elevate your personal and professional life from boring to exceptional. Whether you're an industry leader or an aspiring change-maker, this episode offers timeless wisdom and tactical strategies to break through barriers.

Main Topics:

• The purpose and impact of the Forward Event: a community of pioneers, rebels, and doers
• Key mindset shifts: authenticity, childlike curiosity, and the power of being uncomfortable
• Practical takeaways: creating passive income, building a personal brand, and managing time effectively
• The importance of lifelong learning: cultivating an unlimited education budget
• Inspirational stories: Ed Milet's family legacy, overcoming ego, and acts of service
• The significance of authentic communication and storytelling in business
• How to identify and nurture your tribe for meaningful connections
• Embracing change and shedding past limitations like the eagle shedding feathers

Stay tuned for part two next week, where we diving into the tactical strategies and emotional insights from Day Two of the Forward Event—don’t miss it!

BOEYE Realtor Group

Buy Sell Build QC - Real Broker, LLC

Licensed to sell real estate in Iowa and Illinois

Website: https://www.bradboeye.com/

Email: [email protected]

Andrea and Brad: [email protected]

PT: [email protected]

Instagram:

Andrea and Brad: https://www.instagram.com/theboeyes/

PT: www.instagram.com/ptboeye/

Facebook:

Andrea and Brad: https://www.facebook.com/boeyebuysellbuild

PT: www.facebook.com/ptboeye

YouTube:

https://m.youtube.com/@quadcitiesrealestate

Send us Fan Mail

Many agents lose momentum during the summer months—but the work you do today determines what your business looks like 60 to 90 days from now.

In this episode, Brad, Andrea, and PT introduce their office-wide accountability challenge built around one core principle: Conversion happens in conversation.

They discuss how to:

•  Track meaningful conversations inside your CRM 
•  Stay accountable through the slower summer months 
•  Turn coffee meetings into long-term client relationships 
•  Use open houses to build your database (instead of trying to sell one house) 
•  Strengthen your referral network 
•  Nurture your sphere through handwritten notes, social media, and genuine connection 
•  Measure appointments, GCI, and long-term business growth 

If you've been feeling stuck, this episode provides a practical framework to build momentum and create a stronger pipeline for the rest of the year. Remember: Tracking, Conversations, and Accountability.

Key Takeaways

•  Conversion happens in conversation. 
•  Consistency beats motivation. 
•  Your CRM is only valuable if you actually use it. 
•  Open houses are for building relationships—not just selling homes. 
•  Great businesses are built through service, not discounts. 
•  Accountability creates momentum. 

BOEYE Realtor Group

Buy Sell Build QC - Real Broker, LLC

Licensed to sell real estate in Iowa and Illinois

Website: https://www.bradboeye.com/

Email: [email protected]

Andrea and Brad: [email protected]

PT: [email protected]

Instagram:

Andrea and Brad: https://www.instagram.com/theboeyes/

PT: www.instagram.com/ptboeye/

Facebook:

Andrea and Brad: https://www.facebook.com/boeyebuysellbuild

PT: www.facebook.com/ptboeye

YouTube:

https://m.youtube.com/@quadcitiesrealestate

Send us Fan Mail

Today we are honored to bring “Papa” Boeye to the recording table. There is a lot of love in today's conversation! Pryce Boeye is truly a legend in the Quad Cities, and he represents the second of four generations of Boeye real estate. He is Margaret's son, Brad's father and PT's grandfather. Join us for an episode full of gratitude, family values, struggles, resilience, relationship-building, integrity and strategies that have shaped a family business spanning over 70 years.

In this episode:

• Pryce Boeye shares his journey from insurance to real estate and the hard lessons learned during the high-interest years of the 1980s.
• The importance of reputation, service, and community involvement in building a lasting business.
• How innovative thinking, like raising commissions during tough markets, can be a game-changer.
• The pioneering role of Margaret Boeye as the very first female broker in the Quad Cities, in 1954, and her legacy of determination and client service.
• The evolution of real estate from handshake deals and in-person negotiations to digital transactions and online listings.
• Family insights: candid conversations about the challenges and joys of carrying forward a family legacy.
• Practical advice for young agents: patience, relationship focus, and embracing change.
• The importance of continuous learning, persistence, and integrity in creating a legacy that endures.

BOEYE 

Buy Sell Build QC - Real Broker, LLC

Licensed to sell real estate in Iowa and Illinois

Website: https://www.bradboeye.com/

Email: [email protected]

Andrea and Brad: [email protected]

PT: [email protected]

Instagram:

Andrea and Brad: https://www.instagram.com/theboeyes/

PT: www.instagram.com/ptboeye/

Facebook:

Andrea and Brad: https://www.facebook.com/boeyebuysellbuild

PT: www.facebook.com/ptboeye

YouTube:

https://m.youtube.com/@quadcitiesrealestate

Send us Fan Mail

In this episode, we explore the pitfalls of relying solely on paid leads in real estate and emphasize the importance of building a sustainable, relationship-based business. Our hosts share insights on how to create long-term value through community involvement, nurturing relationships, and strategic systems.


Key topics:

The dangers of dependence on paid leads
Building relationships for long-term success
Community involvement and networking
Systems for consistent growth
The importance of nurturing your database

BOEYE Realtor Group

Buy Sell Build QC - Real Broker, LLC

Licensed to sell real estate in Iowa and Illinois

Website: https://www.bradboeye.com/

Email: [email protected]

Andrea and Brad: [email protected]

PT: [email protected]

Instagram:

Andrea and Brad: https://www.instagram.com/theboeyes/

PT: www.instagram.com/ptboeye/

Facebook:

Andrea and Brad: https://www.facebook.com/boeyebuysellbuild

PT: www.facebook.com/ptboeye

YouTube:

https://m.youtube.com/@quadcitiesrealestate

Send us Fan Mail

"If you think you aren't ready, do it anyway." That's what a 12-year-old entrepreneur taught us at Hatch Summit in Fargo, North Dakota. The summit was called "Built Different," and it was hosted by our mentor Erik Hatch. He's appeared on the pod before; check out episode 47 to refresh your memory. We'd go back in a heartbeat and today we'll tell you why. 

 Main Topics:

• How environment shapes mindset and expands what feels possible
• Why consistent practice and preparation matter
• The role of authenticity and niche focus in social media success
• Why AI should support growth, not replace people
• Inspiring stories of perseverance, fundraising, and bold action
• The importance of community, mentorship, and high-achieving peers
• Practical ways to turn summit lessons into real-world action

Key takeaway: the right environment can dramatically raise your ceiling. Seek spaces that challenge you to think bigger, act bolder, and keep growing.

Mentions:

Connor Arbach, founder of Twistology

Monique Lamoureux

BOEYE Realtor Group

Buy Sell Build QC - Real Broker, LLC

Licensed to sell real estate in Iowa and Illinois

Website: https://www.bradboeye.com/

Email: [email protected]

Andrea and Brad: [email protected]

PT: [email protected]

Instagram:

Andrea and Brad: https://www.instagram.com/theboeyes/

PT: www.instagram.com/ptboeye/

Facebook:

Andrea and Brad: https://www.facebook.com/boeyebuysellbuild

PT: www.facebook.com/ptboeye

YouTube:

https://m.youtube.com/@quadcitiesrealestate

Send us Fan Mail

Fresh Take Summer Replay of one of our most popular episodes where we talked about what distinguishes top agents and average agents and the keys to our success! We hit on the importance of structure, accountability, and discipline in building a successful business. We discuss the power of our morning routines, our favorite things about relationship building, and our most effective outreach strategies. If you love continuous learning and improvement, and especially if you don't, this episode is a must listen! 


Takeaways

Opening the playbook reveals real strategies for success.
Morning routines are crucial for productivity.
Building relationships is key to business growth.
Engaging in outreach can lead to unexpected opportunities.
Income-producing activities should be prioritized during the day.
Continuous learning is essential for staying ahead in the industry.
Discipline and accountability are vital for long-term success.
Visibility in the community enhances business opportunities.
Handwritten notes significantly impact client relationships.

BOEYE Realtor Group

Buy Sell Build QC - Real Broker, LLC

Licensed to sell real estate in Iowa and Illinois

Website: https://www.bradboeye.com/

Email: [email protected]

Andrea and Brad: [email protected]

PT: [email protected]

Instagram:

Andrea and Brad: https://www.instagram.com/theboeyes/

PT: www.instagram.com/ptboeye/

Facebook:

Andrea and Brad: https://www.facebook.com/boeyebuysellbuild

PT: www.facebook.com/ptboeye

YouTube:

https://m.youtube.com/@quadcitiesrealestate