Welcome to episode 174, this week I want to return to a subject close to my heart and also one that I think is really important to all of us. 18-25-year-olds and their use (or lack of use) of LinkedIn! This episode features an interview with John Morley about the work he has been doing with school leavers. More of that later …

Interesting Stuff I Saw This Week

LinkedIn launch a new ‘Welcome to the team’ prompt A LinkedIn Editor Reveals How to Get Featured and Go Viral on the Site This is a real clickbait headline but worth a read anyway.

Last Friday I had a wonderful day with three other LinkedIn Trainers in the UK. Steve Philip Angus Fraser Greg Cooper

We had a really productive day sharing ideas and expertise in a very open ‘nothing to lose, everything to gain’ atmosphere. If you get the chance to get together with your competitors, take it. You will gain a lot from the experience.

On Sunday I attended the start of the Round the World Clipper race. I really knew very little about it beforehand but I found the whole thing incredibly inspirational and it’s really helped me get some new focus into my business.

Click on the image below to find out more about the race

Company Page Followers Hack

It’s very annoying that LinkedIn prevent us from seeing who are followers are but thanks to Glen Smith I have a cool hack to show you. This might not last long but if you use the url; https://www.linkedin.com/company/company-name You will be able to view them. Remember if your company name is more than one word you must separate the words with a dash -

It’s a useful hack but my advice is to focus all your engagement efforts on your personal page anyway.

Is this poor communication?

This fascinates me. Is this good communication or not? Is it good design by LinkedIn? What are they hoping to achieve by this?

A Focus on Youth

This week I chat with John Morley about the work he has been doing with school leavers via the National Citizen Scheme in the UK.

Key Points Most Teenagers don’t even know what LinkedIn is Most teenagers are ‘socially engaged’ on other platforms We need to help teenagers understand the importance LinkedIn can play in their professional personal brand. Teenagers should be thinking about their career and they need to understand that LinkedIn will be very useful to them when looking for an internship or job A great technique is to get them to focus on what they want to do and then visualise what their LinkedIn profile will look like.

I would strongly encourage you to spend some time with your teenage kids, family members or family friends and encourage them to think about LinkedIn. You could be doing them a real favour.