Behind the Craft

A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder


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Yana is Head of AI at Amplitude and a good friend. We had some real talk about how to stay scrappy inside a big company, including how to avoid decision by committee and endless internal debates. Yana also demoed her favorite AI workflows to triage her emails and aggregate customer feedback. I think you’ll love our banter 😅


Yana and I talked about:


(00:00) "By the time you've debated 2 ideas, I've already shipped 10"

(03:21) Think "how would I run this company?" not "what's my job?"

(05:22) Why we banned decisions by committee

(08:25) Cross-functional now means doing the work, not coordinating it

(11:22) Why frustrated users can become your biggest advocates

(15:19) Live demo: Using ChatGPT Atlas to triage emails and defuse emotional ones

(24:38) AI is still terrible at prompting (and what you can do about it)

(28:48) Live demo: Combining qualitative feedback with quantitative data

(37:38) Why AI analytics is lagging (and what needs to change)

Thanks to our sponsors:

Optimizely: The agent orchestration platform for marketing https://www.optimizely.com/ai/

Get the takeaways: https://creatoreconomy.so/p/a-founders-playbook-for-shipping-10x-faster-with-ai-yana-welinder


Where to find Yana:

X: https://x.com/yanatweets

Website: https://amplitude.com/ai-feedback?utm_campaign=fy25q4-ai-feedback-launch&utm_source=newsletter&utm_medium=organic-social&utm_content=creator-economy


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Behind the CraftBy Peter Yang

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