Elizabeth welcomes Michael Schwarz, founder of Prairie Nation Creative, to discuss innovative approaches to creating settlement videos for trial lawyers. Michael, a seasoned filmmaker, shares his journey from film school to starting a company specializing in impactful legal videos. His company introduced the concept of 'Trial Trailers™ ­' - concise and compelling videos designed to summarize case damages and liability, pushing for quicker settlements. Michael also talks about 'demand impact videos,' a more affordable alternative using online interviews for lower-tier cases. Additionally, they explore the challenges of engaging viewers, the importance of early evidence preservation, and how creative storytelling can significantly impact legal outcomes. Michael also touches on his passion project, the Abandoned Atlas Foundation, which focuses on documenting and preserving historic abandoned buildings, and provides another snapshot into his production style. In this episode, you will learn about:

• The Concept of Trial Trailers
• Demand Impact Videos as Affordable Alternatives
• The Art of Video Editing and Storytelling
• Addressing Lawyer Needs with Custom Videos
• The Power of Video in Legal Cases
• Importance of Evidence Preservation
• Bonus! Michael's Abandoned Atlas Foundation

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Supporting Resources:

Guest Michael Schwarz of Prairie Nation Creative.

Learn more about Michael Schwarz and the work he is doing: https://prairie-creative.com/

Email Michael: [email protected]

Watch samples of Michael's work here: https://vimeo.com/prairienation

You can also watch this episode on YouTube here: A Fresh Take on Using Video for Case Settlement, with Guest Michael Schwarz [Ep145]

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