In this episode:

This week, the podcast team is discussing a pair of funding rounds recently announced by functional beverage brands Culture Pop and Ryl Tea, with highlights from conversations with the businesses’ respective leaders about expansion plans. Next, the CPG Week hosts tackle the topic of vertical farming and the challenges startups are facing as funding dries up.

Show Highlights:

0:30 - Nosh managing editor Monica Watrous points out that this weekend marks a  once-in-a-lifetime occurrence: Easter falling on April 20, also known as the stoner’s holiday, 4/20. The team muses on how to celebrate appropriately.

2:50 - Senior reporter Lukas Southard shares insights from his conversation with Culture Pop founder Tom First on the probiotic soda brand’s recent $15 million funding. 

8:00 -  Time for some Ryl news. Senior reporter Brad Avery explains how the maker of functional canned beverage brand Ryl Tea plans to use its new chunk of change. 

13:55 - The team turns its attention to vertical farming, a concept that has struggled to live up to its own hype and the heaps of cash flowing into it early on. Lukas points to a pattern of overinvestment and underperformance across food technology in general.

About CPG Week

CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.

New episodes are released every week. Send us comments and suggestions anytime to [email protected].

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