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Leaders' Editorial Director James Emmett and Content Director David Cushnan dissect some of the stories of sports industry week.
They reflect on whether Friday’s Jake Paul versus Mike Tyson fight was a win for Netflix; the slightly mesmerising nature of the Vendee Globe app; and the social media trend towards Bluesky.
Then, in a conversation recorded at last week’s Leaders Sport Performance Summit in London, David chats to Peter Mattson, Red Bull’s Global Performance Director. He offers a glimpse inside the energy drinks giant’s Athlete Performance Center, the brand’s evolving culture and the dynamics of building a high performance athlete within a global marketing machine.
By Leaders4.7
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Leaders' Editorial Director James Emmett and Content Director David Cushnan dissect some of the stories of sports industry week.
They reflect on whether Friday’s Jake Paul versus Mike Tyson fight was a win for Netflix; the slightly mesmerising nature of the Vendee Globe app; and the social media trend towards Bluesky.
Then, in a conversation recorded at last week’s Leaders Sport Performance Summit in London, David chats to Peter Mattson, Red Bull’s Global Performance Director. He offers a glimpse inside the energy drinks giant’s Athlete Performance Center, the brand’s evolving culture and the dynamics of building a high performance athlete within a global marketing machine.

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