How to Scale a Video Business

A laughable simple way to bring in new business. EP #128 - Den Lennie


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Here's a sneak peek at what you'll hear:

  • The single biggest factor that determines if someone succeeds or falls flat on their face in times of crisis, or at any time, for that matter. (Nothing else even comes close to this crucial factor mentioned at 1:50)
     
  • A certain part of Den's live events where people get their biggest aha moments and breakthroughs. - 2:00
     
  • Why techniques, tactics, and even insider knowledge is way overrated!
     
  • The “EW” trap that keeps people frustrated, broke, and failing time and time again with not even a glimpse of a breakthrough on the horizon. - 2:15
     
  • The 14-letter word that's considered a dirty word by losers. - 2:50
     
  • How to find the person who's best suited to help you succeed in life and business. (HINT: you'll find them in any bathroom you walk into. - 3:00)
     
  • The book Den read that stopped him from throwing pity parties and… made him as tough as a two-dollar steak. 3:38
     
  • Bleedingly obvious business and life advice most people blithely ignore. - 4:15
     
  • How letting your kids watch cartoons can hurt your child's financial future. (This is, admittedly, overblown, but there's some truth in this, nonetheless. -5:10)
     
  • A truth about money most people find hard to believe. - 6:00
     
  • Beware: The freelancer “curse”. - 7:25
     
  • A guaranteed way to burn yourself out and cap your business's profits. (Sadly, many business owners are on this very path - 8:00)
     
  • A ludicrously simple thing Den gets his new clients to do that instantly makes their business more profitable. - 11:00
     
  • How NOT to provide a quoting price. If this is how you approach quoting, you should (1) slap yourself in the face, and (2) immediately start doing what Den mentions at 11:40. Believe me, you'll thank him for it later.
     
  • The “not-so-big” secret behind big brands like Rolex and other luxury brands. (There's a reason why Rolex and other luxury brands can get away with charging obscene prices and having whopping profit margins. Here's how... 12:50)
     
  • A breathtakingly stupid mindset many videographers have that severely limits their business's growth and profits. -13:30
     
  • Down-n-dirty secrets to scaling your video production business. Listen up at 14:15
     
  • What a "Billy Bob" business is, and why you might (or might not) want to have one. - 14:45
     
  • 8 questions most business owners NEVER ask but SHOULD. (I bet if you asked the average business owner these 8 questions, they would stare at you like a dog that was just shown a card trick. - 15:00)
     
  • Den's "Do ya wanna be RIGHT or do you want to be RICH" conversation he has with many of his cool, but stubborn clients. - 17:00
     
  • How selling to LESS people can make you MORE money. -17:40
     
  • A dopey thing most video production companies say on their website’s homepage that kills their conversions - 19:10
     
  • A certain man from the Mad Men era every business owner should study. - 20:00
     
  • What a "marketing tap" is, and why every business owner should have one. - 21:00

 

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How to Scale a Video BusinessBy Den Lennie

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