Dance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners

A Letter to Our Dance Parents of 2026


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This week’s episode is one I didn’t plan. I had something completely different recorded and ready to go, but during my morning run I felt strongly that this message needed to be shared instead.

I’ve been in so many conversations with studio owners who are emotionally drained, stretched thin, and dealing with interactions that have left them questioning their capacity and even their future in this industry. Hearing their stories – and feeling the weight they’re carrying – is what prompted me to record today’s episode.

This isn’t an attack on parents. It’s simply an invitation to look behind the scenes and understand the emotional load that studio owners hold every day.

In this episode, I share: • What I’ve been hearing from studio owners at the end of this year • Why this season has felt heavier than usual • How well-intentioned parents can sometimes miss the bigger picture • The unseen work, thought, and care behind every decision we make • A personal letter I’ve written for dance parents – one many studio owners wish they could share

I also close with a gentle reminder about stepping back, taking time away, and grounding yourself before we head into the new year. You’re doing important work, but you can’t carry it all without space to breathe.

If this episode resonates, please share it with another studio owner who might need to feel seen and supported today.



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Dance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio OwnersBy Jen Dalton

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